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tough prison workouts.

 
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Get back to basics.

Forget gimmicks. Our trainers started out in prison cells, with little space or equipment, so they know the power of your own bodyweight + a focused mind. We'll get you pumped up, sweating + sculpted. 

 

Make lasting changes.

Training is about more than aesthetics; it's about perseverance, graft + goals. Our trainers are on their own journeys post-prison, making positive, permanent life choices. So can you. 

Be part of the clan.

We've got your back. We won't pretend our training is the easy option - but it feels so good to work hard when the clan is right behind you. You've got this.

You know who we are. Don't keep us waiting.

 instant game face.

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"Conventional gyms didn't work for me - I wasn't motivated to improve my reflection in the mirror. I needed something more.

The Hard Yard is different. It changes the lives of our trainers for the better. And it's their strength, resilience + determination that gets me out of bed to train at 7am (something I never thought would happen).

Our trainers are proof that second chances work.

We're at the start of our journey as a business, but already the clan is growing. Join us for the ride."

Frankie Bennett, CEO + Founder