tough prison workouts.
Get back to basics.
Forget gimmicks. Our trainers started out in prison cells, with little space or equipment, so they know the power of your own bodyweight + a focused mind. We'll get you pumped, sweating + sculpted.
Make lasting changes.
Training is about more than aesthetics; it's about perseverance, graft + goals. Our trainers are on their own journeys post-prison, making positive, permanent life choices. So can you.
Be part of the clan.
We've got your back. We won't pretend our training is the easy option - but it feels so good to work hard when the clan is right behind you. You've got this.
You know who we are. Don't keep us waiting.
instant game face.
"People come out of prison in peak physical condition. They've learnt to work with what they've got; little space, no equipment + few (if any) hours in an often poorly equipped gym.
They know the power of exercise + have used it to transform their lives. Their determination + resilience is contagious. So wave goodbye to conventional gyms + sign up to train with The Hard Yard.
Our trainers aren't looking for anything but your top effort - whatever that is for you.
We're at the start of our journey as a business, + already the clan is growing. Join us for the ride."
Frankie Bennett, Founder