tough prison workouts.


Get back to basics.

Forget gimmicks. Our trainers started out in prison cells, with little space or equipment, so they know the power of your own bodyweight + a focused mind. We'll get you pumped up, sweating + sculpted. 


Make lasting changes.

Training is about more than aesthetics; it's about perseverance, graft + goals. Our trainers are on their own journeys post-prison, making positive, permanent life choices. So can you. 

Be part of the clan.

We've got your back. We won't pretend our training is the easy option - but it feels so good to work hard when the clan is right behind you. You've got this.

You know who we are. Don't keep us waiting.

 instant game face.


"Conventional gyms didn't work for me - I wasn't motivated to improve my reflection in the mirror. I needed something more.

The Hard Yard is different. It changes the lives of our trainers for the better. And it's their strength, resilience + determination that gets me out of bed to train at 7am (something I never thought would happen).

Our trainers are proof that second chances work.

We're at the start of our journey as a business, but already the clan is growing. Join us for the ride."

Frankie Bennett, CEO + Founder